AIxDESIGN

Designing the visual identity for AIxDESIGN was a unique, fun challenge because the templates I created would be used by every member of the AIxDESIGN team, none of whom are graphic designers. To ensure the design system was distinct, but still flexible and easy to use for the whole team, I created multiple modular elements, each of which are unique, but leave plenty of negative space to make them as flexible as possible. Knowing AIxDESIGN is an education platform, it felt important to me that the visual identity felt playful, ensuring the learning process always conveyed a sense of fun and childlike curiosity. All the elements of the system can be pulled apart and put back together in a myriad of combinations, but work to create a visually consistent language that always feels somehow familiar.