G-STAR X CHARLOTTE DE WITTE

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REX DEUS M

REX DEUSG-STAR X CDW

Client: G-Star
Role: Creative Lead
Concept:

FOR Q3, G-STAR REINTRODUCES ONE OF ITS MOST ICONIC DENIM SILHOUETTES: THE ARC.

AN ICON FOR AN ICON.

By connecting the Arc denim to one of the world’s most recognisable monuments, the campaign introduces this iconic silhouette to a new generation while reinforcing its legendary status.
As Charlotte stands on top of the Arc de Triomphe, she embodies the campaign’s central message: confidence, ambition and owning your place in the world.
A legendary silhouette meets a global icon.

CREDITS:

Agency: Longstoryshort
Client: G-STAR
ECD: Joris Kuijpers
EP: VanessaJanssen
Creative Lead: Astrid Niari
Account: Anouk Schmitz
Photographer: Marie Wynants
Assistant Photographer: Alwin Vyvey
Digi Operator: Nicolas Kengen
H&MU: Naima Bremer
Styling: Alexander Gabriel
Retouch: Sebastien Galtier
Editing & Post: Jurriaan de Groot
Music: Charlotte de Witte
AI artist: Astrid Niari

In Own the Arc, Charlotte takes over Paris.
She appears in front of, beneath, beside and ultimately on top of the Arc de Triomphe.
The landmark serves as both a literal reference to the Arc name and a symbolic stage for the campaign.

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Go check it out: G-STAR WEBSITE
And some Press:
- HIGHSNOBIETY
- ADformatie
- L’Officiel
- Numero
- Hypebea
- ELLE
- Weraveyou
- Djmag.nl
- DAZED

Astrid Niari

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Astrid Niari