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REX DEUS MA

REX DEUS

COC Jong&Out

Client: COC Foundation

Brief: Re-launch of Jong & Out — the first fully age-gated social media network designed exclusively for queer teens under 18.

Role: Art Director — art direction across campaign concept, visual identity, film, photography, influencer activations, and digital assets.

Impact: Delivered a multi-channel campaign including social, influencer partnerships, a custom Snap lens, and a refreshed brand identity — generating awareness and community engagement.

Concept: The campaign aimed to empower queer teens by fostering connection and visibility in a safe environment, using authentic storytelling and vibrant visuals to support mental health and belonging.

Working within an all-queer team, this project was deeply personal.

CREDITS

CLIENT - @cocnld , @zinzynimako @malouvoskuilen
AGENCY - STUDIO WORROM
Director - @i.am.gianna.thelabel
DoP - thomasvankrugten
Photographer - @rubycruden
 
AGENCY
Chief Strategy Officer - Steph Morrow - @steffimorrow
Business Director - @gemltrounce
Account Director - @fiona.salem
Executive Creative Director - @franmarchesi
Creative Director - @james.holdsworth
Art Director - @astrid_niari
Production Lead - @mathildegrenod
Copywriter - @sgoldstoff
Creative Consultant - @danichaleliveld
Strategist - @_backinthekitchen

Astrid Niari

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Astrid Niari