Hi! I am Astrid, a visual designer & Illustrator based in Amsterdam and I love to make beautiful work with my hands.
Keep scrolling down to see my work
Art Direction & Branding
Designing the visual identity for AIxDESIGN was a unique, fun challenge because the templates I created would be used by every member of the AIxDESIGN team, none of whom are graphic designers. To ensure the design system was distinct, but still flexible and easy to use for the whole team, I created multiple modular elements, each of which are unique, but leave plenty of negative space to make them as flexible as possible.
Touch design experiment
Series of forms I made as part of an exploratory for an ongoing project of translating sounds into visualizations. These didn’t quite work with the concept I had in mind, but I didn’t want to just file them away so I made this to celebrate the beauty you find in the process, the many equally valuable concepts that exist within the one you think you’re making.
Time (Pt.1) 💫
Art Direction & Visual Design
This project is a visual representation of my journey through understanding the concept of time. Using code and the software Processing, I created four forms that represent the four ideas that played the most pivotal role in my exploration of time: measurement, philosophy, art, and design.
Break the X 🏃🏼♀️
Editorial Design & Illustration
Growing up, the children’s books I read taught me that certain sports, like football, were for boys, and others, like gymnastics, were for girls. I created this children’s book to break these gender stereotypes and show young girls that they can play any sport they want.
How to be a roll model 🛹
Illustration & Design
Robsie Concert Artwork 🎤
Illustration & Brand Identity
I created this artwork for American band Robsie’s concert at the Empire Control Room in Austin, Texas. The concert has been postponed due to COVID-19, but I look forward to updating these pieces and getting them out on the streets as soon as the dates are rescheduled.
Robsie Brand Identity 👁
Brand Identity & illustration
I developed a new visual concept for the amazing Robsie band in Austin, Texas. The eye is the main symbol, it changes because it symbolizes their band changing through the years. Also, I had the honor to translate Robsie’s beautiful voice and lyrics into a visual concept for the release of their new songs.
Quarantine Posters 🗾
Illustration & graphic design
In quarantine, I piloted an experimental concept: drawing meditations. Every Sunday, I lead a new drawing meditation aimed to open those who don’t draw on a daily basis or think aren’t good at it up to the world of drawing. I created these posters to promote the experiment.
Fizzy Pop! 🍾
I illustrated the new grape hunter wine called Fizzy pop! FIZZY POP is here! A natural sparkling wine, unfiltered, unfined without added sulfites, made by way of Method Ancestral. It’s super fresh and fruity with white peach and blossom combined with citrus touches, and we’ve got some sweet notes of cinnamon and caramel as well!
Love is a terrible thing to hate 🌈
Live painting & illustration
GALAXY OF ACCEPTANCE
Growing up queer is an alienating experiences. For those of us like me who grew up in small towns, we spent most of our adolescence hiding who we were to conform to a society that repeatedly reinforced the idea that being gay was not ok.
Coming out and finding your community feels like discovering a whole galaxy of other aliens like you who love and accept you as you are, when the whole time you thought only your planet existed. This piece is a celebration of that feeling – being unapologetically yourself, out loud, in as many spaces as you can, surrounded by a loving, vibrant and proud community.
Painted for Widen+Kennedy, Pride 2021
Time (Pt.2) 🌑
Live Painting & Performance
In this exploration of time, the second piece in my time series, I will leave behind the digital representation I created in my first piece to begin a new journey and explore a different experience of it. Through drawing lines, elements and symbols I will explore an alternative reality where time seems to stand still while the world keeps on going.
In the meantime 🌻
In our collaborative mural we explore the concept of ‘mean time’, meaning everything that
happens whilst you narrow your focus on something specific. We want to illustrate the non stop activity , the alternative realisations that is happening all around us, and the sacrifices we often make from focusing on individual things which take us away from a real appreciation for everything that is in front of us.
I am so proud and grateful for this collaboration and how my friend @dtrkellas organized an amazing event