Hi! I am Astrid, a visual designer & Illustrator based in Amsterdam and I love to make beautiful work with my hands.⚡️
Keep scrolling down to see my work 🙂
Art Direction & Branding
Designing the visual identity for AIxDESIGN was a unique, fun challenge because the templates I created would be used by every member of the AIxDESIGN team, none of whom are graphic designers. To ensure the design system was distinct, but still flexible and easy to use for the whole team, I created multiple modular elements, each of which are unique, but leave plenty of negative space to make them as flexible as possible.
Art Direction & Visual Design
This project is a visual representation of my journey through understanding the concept of time. Using code and the software Processing, I created four forms that represent the four ideas that played the most pivotal role in my exploration of time: measurement, philosophy, art, and design.
Break the X
Editorial Design & Illustration
Growing up, the children’s books I read taught me that certain sports, like football, were for boys, and others, like gymnastics, were for girls. I created this children’s book to break these gender stereotypes and show young girls that they can play any sport they want.
Robsie Concert Artwork
Illustration & Brand Identity
I created this artwork for American band Robsie’s concert at the Empire Control Room in Austin, Texas. The concert has been postponed due to COVID-19, but I look forward to updating these pieces and getting them out on the streets as soon as the dates are rescheduled.
Robsie Brand Identity
Brand Identity & illustration
I developed a new visual concept for the amazing Robsie band in Austin, Texas. The eye is the main symbol, it changes because it symbolizes their band changing through the years. Also, I had the honor to translate Robsie’s beautiful voice and lyrics into a visual concept for the release of their new songs.
Illustration & graphic design
In quarantine, I piloted an experimental concept: drawing meditations. Every Sunday, I lead a new drawing meditation aimed to open those who don’t draw on a daily basis or think aren’t good at it up to the world of drawing. I created these posters to promote the experiment.
Live Painting & Performance
In this exploration of time, the second piece in my time series, I will leave behind the digital representation I created in my first piece to begin a new journey and explore a different experience of it. Through drawing lines, elements and symbols I will explore an alternative reality where time seems to stand still while the world keeps on going.