Time

Project: Time
Brief: Create a visual representation of my personal exploration and understanding of the concept of time, expressed through multiple mediums.
Role: Art Director & Designer — developed the concept, designed four distinct pieces, authored a book, edited a short film, and coded generative visuals.
Idea: Document my evolving relationship with time through four chapters — each captured in a different visual form — culminating in a film that ties my reflections together through the words of Patti Smith.
Impact: The project invites viewers to pause and reflect on their own perceptions of time, offering a multi-sensory experience that moves between written word, generative visuals, augmented reality, and film.

Concept: Time unfolds as a layered narrative: using code and the software Processing.

I created four evolving forms that each begin with a circle and represent the ideas that shaped my exploration — measurement, philosophy, art, and design. The book delves deeply into each chapter’s ideology, while the short film embodies the final synthesis — giving shape to how time stretches, compresses, and connects us through art, memory, and voice.

I also designed four posters, each pairing poetic rhetoric with its corresponding form and chapter. Using AR technology via the Artivive app, each poster comes to life in motion when viewed through a smartphone — transforming static visuals into dynamic, time-based experiences.

Finally, I created a journal that documents all the coding behind each generative form, transforming technical code into a visual poem — showing how language itself can measure, hold, and stretch time.