1. Lidl Sowieso



Lidl's exciting new recruitment campaign, "Sowieso” (Definitely Something for You) is designed to shine a spotlight on the numerous advantages awaiting young talents within the European supermarket chain.





In developing the visual concept, I envisioned a captivating and dynamic approach. To underscore the significance of each young team member, I conceived a compelling visual device: a camera symbol that gracefully tracks their journey, accentuating the uniqueness of each individual. This camera icon incorporates a distinctive element inspired by the iconic Lidl logo, adding a touch of familiarity to the campaign.





Lidl Stands for Employees in Bold Recruitment Campaign

Read more in the article below:
https://www.lbbonline.com/news/lidl-stands-for-employees-in-bold-recruitment-campaign

Mark