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Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

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About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark



LIDL Sowieso



Client: Lidl
Brief: Create a visual concept that celebrates and empowers Lidl’s young team members by highlighting their individuality and personal growth.
Role: Concept Design System — developed the core idea, designed the visual device, and defined its integration into the wider campaign.
Idea: Introduce a dynamic camera icon that gracefully follows each young team member’s journey, symbolising how Lidl shines a spotlight on their unique path and contributions. The camera design subtly incorporates an element inspired by the iconic Lidl logo, adding brand recognition and a sense of belonging.
Impact: A distinctive campaign asset that connects Lidl’s familiar identity with a fresh, youth-focused storytelling device, making each personal story stand out while strengthening the brand’s approachable image.

Concept: A moving lens capturing real people, real stories — celebrating growth, individuality, and Lidl’s commitment to supporting its next generation of workers.










CREDITS:

Agency / CreativeHERC the Agency
Designer: Astrid Niar
Producer: Chantal Ebbinge
Strategist: Jhelisa Panfred
Strategy: DirectorRosaline Tan
Account Director: Selen Kirkagac
Creative: Koen de Boer
Creative: Timo ter Braak
Creative Director: Dimitri Denueville
Creative Director: David Diankanguilla
Managing Director: Clare Pickens
Executive Creative Director: Emilio de Haan


Lidl Stands for Employees in Bold Recruitment Campaign
Read more in the article below:
https://www.lbbonline.com/news/lidl-stands-for-employees-in-bold-recruitment-campaign
Mark

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