1. Lidl Sowieso

Lidl's exciting new recruitment campaign, "Sowieso” (Definitely Something for You) is designed to shine a spotlight on the numerous advantages awaiting young talents within the European supermarket chain.

In developing the visual concept, I envisioned a captivating and dynamic approach. To underscore the significance of each young team member, I conceived a compelling visual device: a camera symbol that gracefully tracks their journey, accentuating the uniqueness of each individual. This camera icon incorporates a distinctive element inspired by the iconic Lidl logo, adding a touch of familiarity to the campaign.

Lidl Stands for Employees in Bold Recruitment Campaign

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