How to be a roll model



Client: Project Fearless in collab with Wieden+Kennedy
Brief: Design illustrations for How Be A Roll Model, a short skate film exclusively featuring girls, created by an all-female and non-binary crew.
Role: Illustrator — designed all illustrations for the film’s titles, poster, and credits.
Idea: To visually amplify the film’s empowering message with bold, inclusive, and playful artwork.
Impact: The film was loved by the featured girls, received strong support from the Amsterdam community, and gained press coverage from It’s Nice That and Skateism.

Concept: The illustrations complement a film celebrating female and non-binary skate culture, using energetic and inclusive visuals to reflect the spirit of empowerment and community.



















Mark