Crocs x Luisito

Client: Crocs LATAM
Brief: Launch Crocs’ first-ever LATAM collaboration with creator Luisito Comunica — celebrating the diversity and individuality of Latin American culture.
Role: Art Director — developed concept, visual direction,execution and storytelling across video and social .
Idea: A playful, authentic campaign spotlighting people who bridge cultures through their passions.
Impact: Rolled out across LATAM social channels — driving cultural relevance and community engagement for Crocs.

Concept: Vamo’ A Darle brings Luisito’s quirky spirit to life as he explores what makes LATAM so unique. The “Vamo’ A Darle” campaign kicked off with three dynamic “Talk Show” episodes featuring local Latinx talent, each highlighting Luisito’s love for authentic storytelling.

In this episode, Luisito meets @lacatalinagar, a Lucha Libre wrestler from Chile that does Luchas in Mexico.

In this episode, Luisito meets @Jaime, a Pinhata maker from Mexico that brought the traditional Peruvian Llama to life.

To evoke the feeling of traveling through the world and exploring new places, we created a map illustrating the different cultural bridges Luisito crossed throughout LATAM for this campaign. This visual journey ties together the unique stories and connections made along the way, capturing the spirit of discovery that defines Luisito's adventures.