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Astrid Niari™


About︎

1.1
Art Direction ++

  1. Crocs x Luisito
  2. COC_Jong&Out
  3. Klabu
  4. O’Neill & Byborre
  5. Transcendental Playgrounds
  6. Invisible Surfers


1.2
Illustrations ++

  1. How to Be a Roll Model
  2. Fizzy Pop_Grape Hunters
  3. 7 Little Queer Planets
  4. Dancing Houses
  5. Robsie
  6. New Wave Session


1.3
Graphic Design ++

  1. Lidl Sowieso
  2. Oedipus 
  3. O’Neill 
  4. Ai x Design
  5. Pepijn Tigges
  6. Time
  7. Before The Wave
  8. Anatomy of a Feminist
  9. Beyond Zine
  10. Bacteria Life
  11. Lick Me!
  12. Between The Lines

1.4
Murals ++

  1. W+K Pride mural
  2. Capricho Cafè
  3. Time Pt.2
  4. In The Meantime
  5. World Surf Camp




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Mark

Crocs x Luisito


EMOCIONADA to share our work with @luisitocomunica for @crocs' first-ever LATAM collab! 🇲🇽🐊

Luisito’s quirky way of life is all about exploring what makes every culture around the world unique. With this collaboration, he designed his first Crocs as an homage to LATAM, celebrating the beauty and individuality of each culture. To bring this to life, we sought out people who act as bridges between cultures through their passions.

The “Vamo’ A Darle” campaign kicked off with three dynamic “Talk Show” episodes featuring local Latinx talent, each highlighting Luisito’s love for authentic storytelling. 

In this episode, Luisito meets @lacatalinagar, a Lucha Libre wrestler from Chile that does Luchas in Mexico.



In this episode, Luisito meets @Jaime, a Pinhata maker from Mexico that brought the traditional Peruvian Llama to life.
 



To evoke the feeling of traveling through the world and exploring new places, we created a map illustrating the different cultural bridges Luisito crossed throughout LATAM for this campaign. This visual journey ties together the unique stories and connections made along the way, capturing the spirit of discovery that defines Luisito's adventures.










CREDITS

CLIENT - @crocs
AGENCY @Heyhoney
Director - @Adrian Pallares
DoP - thomasvankrugten
Photographer - @Marco Polo Martínez
Account Director - @Céline Boubekri
Production Lead - @Gussie Peile
Art Director Lead - @astrid_niari
Illustrator - @Beto Petiches
Production agency  - @MR. ALIEN Allan Feder Huymans
Other credits:
Barbara Ryan Yann Le Bozec Susan Blair John Argento Paula Braga von Zuben Thomai Voutsa Ioana Iancu Ana B Diaz Mazza Jeremy Raimboux Sami Hopmans Mariona May 




Mark

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