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Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

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About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark



Kids SS25


Client: O’Neill Europe
Brief: Launch the Spring/Summer ‘25 Kids collection
Role: Senior Art Director — led concept, visual direction,campaign rollout.
Idea: A joyful story capturing kids exploring, playing, and living carefree surf days.
Impact: Ran across retail, digital, and social — boosting family engagement and driving seasonal sales.

Concept: The Spring/Summer ‘25 Kids collection is all about carefree adventures. The art direction focuses on capturing playful, real moments — from sandy toes to salty hair, spontaneous wave jumps and giggles under the sun — celebrating the spirit of little surf explorers.





















CREDITS

Photographer - @Sergio Villalba 
Art Director - @astrid_niari
Marketing Manager - @AnnaleGuennec
Mark

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