Kids SS25


Client: O’Neill Europe
Brief: Launch the Spring/Summer ‘25 Kids collection
Role: Senior Art Director — led concept, visual direction,campaign rollout.
Idea: A joyful story capturing kids exploring, playing, and living carefree surf days.
Impact: Ran across retail, digital, and social — boosting family engagement and driving seasonal sales.

Concept: The Spring/Summer ‘25 Kids collection is all about carefree adventures. The art direction focuses on capturing playful, real moments — from sandy toes to salty hair, spontaneous wave jumps and giggles under the sun — celebrating the spirit of little surf explorers.





















CREDITS

Photographer - @Sergio Villalba 
Art Director - @astrid_niari
Marketing Manager - @AnnaleGuennec

Mark