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Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

︎ ︎ ︎

About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark




Klabu _ The new Amsterdam Spirit


Client: KLABU
Brief: Launch a short film to celebrate the Amsterdam Spirit club shirt — co-designed by Amsterdam’s diverse community of newcomers and locals.
Role: Art Director — co-led creative direction alongside Klabu’s in-house Art Director, shaped the visual storytelling, and oversaw production.
Idea: Tell a heartfelt story about community, diversity, and transformation through the powerful symbolism of the club shirt — a badge of unity and hope.
Impact: The film was launched with a community premiere at @hetketelhuis and is broadcast in cinemas across the city with the support of @jeanmineurmediavision — building new bridges between newcomers and locals and strengthening KLABU’s mission for inclusion.

Concept: The Amsterdam Spirit shirt was co-created by refugees, asylum seekers, undocumented migrants, and locals. Its badge, inclusive colours, and butterfly pattern stand for growth, transformation, and unity. The film brings these stories together in one powerful narrative, celebrating the spirit of belonging. I also created small animations woven through the film to add texture and visual energy.
















Read few articles about the projects here:

https://fonkmagazine.nl/artikelen/campagnes/klabu-en-herc-introduceren-amsterdam-spirit-65205.html#sluiten

https://www.marketingreport.nl/herc-en-dpllr-ontwikkelen-promotiefilm-the-amsterdam-spirit-voor-klabu/

https://lbbonline.com/news/sports-brand-klabu-celebrates-the-spirit-of-amsterdam-in-spot-from-herc


Credits

Organisatie: KLABU
Founder: Jan van Hövell
Creative Director: Kelvin Govey
Creative: Tom Bird
Amsterdam community managers: Lisa Elsenburg, Mohamed Bah en Ousmane Cissé
Badge ontwerp: Jasper Gottlieb, Kelvin Govey en KLABU Amsterdam community

Agency: HERC, onderdeel van ACE
Executive Creative Director: Emilio de Haan
Managing Director: Clare Pickens
Art Director: Astrid Niari
Producer: Cherise Basiran

Productie: DPPLR
Director: Mikki Sindhunata
DOP: Simon Meesters
Producer: Jimi Visser
Gaffer: Levien
Art Director: Cindy Bakker
Styling: Perrine Philomeen
MUA: Evgeniya Polevaya

Post productie
Grading: Qianwei Tong, Captcha!
Edit: Samantha, Studio Radijs
Online Editor: Laura Brouwer
VFX: Ton Habraken, Swaen Nouwen, The Compound
Sound Design: Niels den Otter, Audentity Majdy
Voice-over: Willem de Bruin, Ian Alken
Motion Graphics: Astrid Niari, Nick Fatouris
Mark

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