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Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

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About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark




Women of the wave



Client: O’Neill Europe
Brief: Launch the Women of the Wave collection to celebrate and empower O’Neill’s women’s surf community.
Role: Senior Art Director — led concept, visual direction, shoot styling, on-location production, and asset rollout.
Impact: Brought the women’s surf community together through events and stories across retail, digital, and social — driving engagement and brand connection to a different level from past years.

Concept: A campaign that follows our Olympic athletes on a road trip — searching for waves, sharing moments, and celebrating the journey together. Women of the Wave was born from a simple but powerful insight: our women’s community needed a space to come together, share stories, and share waves. Centered on events hosted by our athletes, this program builds connection, confidence, and celebrates the joy of surfing side by side.












CREDITS

Videographer - @Feliz Nokte studio
Photographer - @MariePfisterer
Art Director - @astrid_niari
Marketing Manager - @AnnaLeGunnec
Design - @GaiaGraziotto
 




Mark

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