COC_ Jong & Out

Client: COC Foundation
Brief: Re-launch Jong & Out — the first fully age-gated social media network designed exclusively for queer teens under 18.
Role: Art Director — art direction across campaign concept, visual identity, film, photography, influencer activations, and digital assets.
Idea: A 360° campaign to create a safe, vibrant online space that combats social isolation and supports queer teen mental health.
Impact: Delivered a multi-channel campaign including social, influencer partnerships, a custom Snap lens, and a refreshed brand identity — generating awareness and community engagement.

Concept: Working within an all-queer team, this project was deeply personal. The campaign aimed to empower queer teens by fostering connection and visibility in a safe environment, using authentic storytelling and vibrant visuals to support mental health and belonging.

Jong&Out is a vital resource for queer teens. We made sure the design reflects their world, using a vibrant and inclusive visual system. The color palette is bright and resembles a pride flag. We followed WCAG accessibility guidelines for full inclusion to ensure legibility with colourblind or visually impaired audiences. We created design elements that teens can use on social media, including stickers and gifs. The logo treatment is rounded for a softer feel and can be customized for local chapters. The typeface is friendly and welcoming. The redesign was applied to the mobile and web app, as well as social channels. We're proud to have created a distinctly queer design world that connects queer kids to important support.

Thanks to OMD, our J&O campaign received free media space, including DOOH placements throughout the Netherlands. These placements, including DOOH and video in Amsterdam's central station, ran throughout the entire summer.