I worked as part of an all queer team to re-launch Jong & Out, the first ever properly age-gated social media network for queer teens under the age of 18 started by the world’s oldest queer non profit, The COC. It was created to directly combat the mental health issues that plague queer teens as a result of social isolation.
Our team spent 8 months developing a 360 campaign that included social, influencer activations, film, photography, a custom snap lens and a new brand look and feel. As a queer adult, it was incredible to use my art direction to give back to the community in the most meaningful way that I could.
Jong&Out is a vital resource for queer teens. We made sure the design reflects their world, using a vibrant and inclusive visual system. The color palette is bright and resembles a pride flag. We followed WCAG accessibility guidelines for full inclusion to ensure legibility with colourblind or visually impaired audiences. We created design elements that teens can use on social media, including stickers and gifs. The logo treatment is rounded for a softer feel and can be customized for local chapters. The typeface is friendly and welcoming. The redesign was applied to the mobile and web app, as well as social channels. We're proud to have created a distinctly queer design world that connects queer kids to important support.
Thanks to OMD, our J&O campaign received free media space, including DOOH placements throughout the Netherlands. These placements, including DOOH and video in Amsterdam's central station, ran throughout the entire summer.
CLIENT - @cocnld , @zinzynimako @malouvoskuilen
AGENCY - STUDIO WORROM
Director - @i.am.gianna.thelabel
DoP - thomasvankrugten
Photographer - @rubycruden
Chief Strategy Officer - Steph Morrow - @steffimorrow
Business Director - @gemltrounce
Account Director - @fiona.salem
Executive Creative Director - @franmarchesi
Creative Director - @james.holdsworth
Art Director - @astrid_niari
Production Lead - @mathildegrenod
Copywriter - @sgoldstoff
Creative Consultant - @danichaleliveld
Strategist - @_backinthekitchen
Read more about the project here: