Astrid Niari calls themself a Multidisciplinary Creative, moving fluidly between art direction, storytelling, illustration, and craft.
In practice: they’re a senior art director, designer and illustrator — sometimes all at once.
They describe their craft as shaping honest, thoughtful stories that connect people, places and brands — blending concept, colour and a love of making things by hand.
Their work moves from big campaign thinking to crafted visual worlds — spanning murals, surf zines, community films, editorial stories and culture-first collaborations — always rooted in community, culture and the raw beauty of the natural world. They’ve helped brands big and small turn ideas into campaigns that feel human, crafted and relevant.
Their commercial work has run across Europe, filled shops and festival fields, while their personal projects have lived on walls, in books, and somewhere on the back of a surfboard drifting out to sea.
Based in Amsterdam. Available worldwide.
Let’s get in touch!
📧 niariastrid@gmail.com
Porfolio Link
Selected clients & partners:
O’Neill, Crocs, Oedipus Brewing, 72&Sunny, ACE, COC, KLABU, Lidl, Young Ones, VPRO, Your Majesty, Squint, HeyHoney, Vice Media, BBC, Intersport, Project Fearless, Grape Hunters, New Wave, AixDesign, TechLeap.