︎

Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

︎ ︎ ︎

About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark





Summer Moments


Client: O’Neill Europe
Brief: Launch the SS25 collection with a sun-soaked campaign for our surfing community.
Role: Senior Art Director — led concept, styling, production, shoot direction, and asset rollout.
Idea: A visual story capturing the carefree spirit of worlwide surf culture.
Impact: Ran EU-wide across retail, digital, and social — driving strong launch engagement.

Concept: One of summer’s greatest joys is re-living unexpected, sun-soaked moments — flipping through fresh film rolls or scrolling your camera to find that joyful, sun-drenched mess that takes you right back. This campaign is an ode to those summer rolls — a postcard from chasing sun and waves around the world, and a reminder to share them with friends long after the moment’s passed.
















CREDITS

Videographer - @ZacKruyer
Photographer - @VerityFitzGerarld
Art Director - @astrid_niari
Marketing Manager - @AnnaLeGunnec
Production agency  - @CapetownProduction
Mark

Index    Next︎