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Astrid Niari™


Multidisciplinary Creative ★ Senior Art Director, Designer, Illustrator  ★ 

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About︎

1.1
Art Direction ++

  1. Frozen Wave Cult
  2. Summer Moments
  3. WOTW
  4. Beach Vintage
  5. New Arrivals
  6. Kids O’Neill
  7. Crocs x Luisito
  8. COC_Jong&Out
  9. Klabu
  10. O’Neill & Byborre


1.2
Graphic Design ++

  1. Oedipus Lo & NO
  2. Club Paradise
  3. Grisette with Brett
  4. Lidl Sowieso
  5. Before The Wave
  6. Bacteria Life
  7. Time
  8. Lick Me!


1.3
Illustrations ++

  1. How to Be a Roll Model
  2. Astro Planet
  3. Fizzy Pop_Grape Hunters
  4. New Wave Session
  5. Robsie


1.4
Editorial ++

  1. 7 Little Queer Planets
  2. Beyond Zine
  3. Coming home Zine
  4. Watching the earth Zine


1.5
Murals ++

  1. W+K Pride mural
  2. Time Mural
  3. In The Meantime
Mark



Beach Vintage


Client: O’Neill Europe
Brief: Launch the Beach Vintage collection with a campaign that kicks off spring and inspires the season’s first surf road trip.
Role: Senior Art Director — led concept, visual direction, styling, production, shoot execution and overview of campaign roll out.
Idea: A fresh, nostalgic story capturing the freedom and spontaneity of early spring adventures.
Impact: Ran across retail, digital, and social — driving the best seasonal engagement of the year and connecting with the female surfing community.

Concept: The art direction wanted to capture the freedom and spontaneity of those early spring adventures. It’s all about raw, sunlit moments that feel effortless and real—windows fogged from salt spray, sandy toes on the dashboard, and the open road ahead.


















CREDITS

Videographer - @ZacKruyer
Photographer - @VerityFitzGerarld
Art Director - @astrid_niari
Marketing Manager - @AnnaLeGunnec
Design - @GaiaGraziotto
Production agency  - @CapetownProduction
 




Mark

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