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Astrid Niari™


About︎

1.1
Art Direction ++

  1. Summer O’Neill
  2. WOTW O’Neill
  3. Beach Vintage O’Neill
  4. New Arrivals O’Neill
  5. Kids O’Neill
  6. Crocs x Luisito
  7. COC_Jong&Out
  8. Klabu
  9. O’Neill & Byborre
  10. Transcendental Playgrounds
  11. Invisible Surfers


1.2
Illustrations ++

  1. How to Be a Roll Model
  2. Fizzy Pop_Grape Hunters
  3. 7 Little Queer Planets
  4. Dancing Houses
  5. Robsie
  6. New Wave Session


1.3
Graphic Design ++

  1. Lidl Sowieso
  2. Oedipus 
  3. O’Neill 
  4. Beyond Zine
  5. Ai x Design
  6. Pepijn Tigges
  7. Time
  8. Before The Wave
  9. Bacteria Life
  10. Lick Me!
  11. Between The Lines

1.4
Murals ++

  1. W+K Pride mural
  2. Capricho Cafè
  3. Time Pt.2
  4. In The Meantime
  5. World Surf Camp




︎ ︎ ︎
Mark

Beach Vintage O’Neill


This campaign brings a fresh breath of spring, showcasing the ultimate collection for the season’s first road trip. Picture this: you and a friend chasing waves, windows down, music up, and that salty breeze rolling in. 

For the art direction, I wanted to capture the freedom and spontaneity of those early spring adventures. It’s all about raw, sunlit moments that feel effortless and real—windows fogged from salt spray, sandy toes on the dashboard, and the open road ahead. 






CREDITS

Videographer - @ZacKruyer
Photographer - @VerityFitzGerarld
Art Director - @astrid_niari
Marketing Manager - @AnnaLeGunnec
Design - @GaiaGraziotto
Production agency  - @CapetownProduction
 




Mark

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