COC_Jong&Out
I worked as part of an all queer team to re-launch Jong & Out, the first ever properly age-gated social media network for queer teens under the age of 18 started by the world’s oldest queer non profit, The COC. It was created to directly combat the mental health issues that plague queer teens as a result of social isolation.
Our team spent 8 months developing a 360 campaign that included social, influencer activations, film, photography, a custom snap lens and a new brand look and feel. As a queer adult, it was incredible to use my art direction to give back to the community in the most meaningful way that I could.
Jong&Out is a vital resource for queer teens. We made sure the design reflects their world, using a vibrant and inclusive visual system. The color palette is bright and resembles a pride flag. We followed WCAG accessibility guidelines for full inclusion to ensure legibility with colourblind or visually impaired audiences. We created design elements that teens can use on social media, including stickers and gifs. The logo treatment is rounded for a softer feel and can be customized for local chapters. The typeface is friendly and welcoming. The redesign was applied to the mobile and web app, as well as social channels. We're proud to have created a distinctly queer design world that connects queer kids to important support.
Thanks to OMD, our J&O campaign received free media space, including DOOH placements throughout the Netherlands. These placements, including DOOH and video in Amsterdam's central station, ran throughout the entire summer.
CREDITS
CLIENT - @cocnld , @zinzynimako @malouvoskuilen
AGENCY - STUDIO WORROM
Director - @i.am.gianna.thelabel
DoP - thomasvankrugten
Photographer - @rubycruden
AGENCY
Chief Strategy Officer - Steph Morrow - @steffimorrow
Business Director - @gemltrounce
Account Director - @fiona.salem
Executive Creative Director - @franmarchesi
Creative Director - @james.holdsworth
Art Director - @astrid_niari
Production Lead - @mathildegrenod
Copywriter - @sgoldstoff
Creative Consultant - @danichaleliveld
Strategist - @_backinthekitchen
Read more about the project here:
https://www.adsoftheworld.com/campaigns/your-place-to
https://www.bestadsontv.com/ad/149099/JongOut-Your-Place-To
https://www.adformatie.nl/campagnes/queer-creatieven-lanceren-campagne
https://www.cosmopolitan.com/nl/liefde-en-sex/a44514364/jong-out-lhbitq-queer-jongeren/
https://winq.nl/articles/234772/nieuw-jongout-het-social-mediaplatform-voor-lhbtq-jongeren/
https://fonkmagazine.nl/artikelen/campagnes/queer-marketeers-lanceren-campagne-voor-social-media-platform-lhbti-jongeren-64934.html
https://www.thestable.com.au/queer-creatives-unite-to-infuse-jungouts-campaign-with-personal-experience/
Crocs x Luisito
EMOCIONADA to share our work with @luisitocomunica for @crocs' first-ever LATAM collab! 🇲🇽🐊
Luisito’s quirky way of life is all about exploring what makes every culture around the world unique. With this collaboration, he designed his first Crocs as an homage to LATAM, celebrating the beauty and individuality of each culture. To bring this to life, we sought out people who act as bridges between cultures through their passions.
The “Vamo’ A Darle” campaign kicked off with three dynamic “Talk Show” episodes featuring local Latinx talent, each highlighting Luisito’s love for authentic storytelling.
In this episode, Luisito meets @lacatalinagar, a Lucha Libre wrestler from Chile that does Luchas in Mexico.
In this episode, Luisito meets @Jaime, a Pinhata maker from Mexico that brought the traditional Peruvian Llama to life.
To evoke the feeling of traveling through the world and exploring new places, we created a map illustrating the different cultural bridges Luisito crossed throughout LATAM for this campaign. This visual journey ties together the unique stories and connections made along the way, capturing the spirit of discovery that defines Luisito's adventures.
CREDITS
CLIENT - @crocs
AGENCY @Heyhoney
Director - @Adrian Pallares
DoP - thomasvankrugten
Photographer - @Marco Polo Martínez
Account Director - @Céline Boubekri
Production Lead - @Gussie Peile
Art Director Lead - @astrid_niari
Illustrator - @Beto Petiches
Production agency - @MR. ALIEN Allan Feder Huymans
Other credits:
Barbara Ryan Yann Le Bozec Susan Blair John Argento Paula Braga von Zuben Thomai Voutsa Ioana Iancu Ana B Diaz Mazza Jeremy Raimboux Sami Hopmans Mariona May
Klabu
New Film for the launch of the New Amsterdam Spirit!
This is a short film about Klabu’s community, The 'Amsterdam Spirit' club shirt was designed together with the community of newcomers (refugees, asylum seekers and undocumented migrants) and locals in Amsterdam. The badge symbolises communities coming together, the shirt colours reflect diversity and inclusivity, and the butterfly pattern stands for transformation and growth.
Thanks to @hetketelhuis we launched the film on big screen for the community and supporters and with the support of @jeanmineurmediavision, the film will be broadcasted as a commercial in cinemas across the city, helping Klabu build new bridges between newcomers and locals.
I have also created these small animations to give the film more texture and energy.
Read few articles about the projects here:
https://fonkmagazine.nl/artikelen/campagnes/klabu-en-herc-introduceren-amsterdam-spirit-65205.html#sluiten
https://www.marketingreport.nl/herc-en-dpllr-ontwikkelen-promotiefilm-the-amsterdam-spirit-voor-klabu/
https://lbbonline.com/news/sports-brand-klabu-celebrates-the-spirit-of-amsterdam-in-spot-from-herc
Credits
Organisatie: KLABU
Founder: Jan van Hövell
Creative Director: Kelvin Govey
Creative: Tom Bird
Amsterdam community managers: Lisa Elsenburg, Mohamed Bah en Ousmane Cissé
Badge ontwerp: Jasper Gottlieb, Kelvin Govey en KLABU Amsterdam community
Agency: HERC, onderdeel van ACE
Executive Creative Director: Emilio de Haan
Managing Director: Clare Pickens
Art Director: Astrid Niari
Producer: Cherise Basiran
Productie: DPPLR
Director: Mikki Sindhunata
DOP: Simon Meesters
Producer: Jimi Visser
Gaffer: Levien
Art Director: Cindy Bakker
Styling: Perrine Philomeen
MUA: Evgeniya Polevaya
Post productie
Grading: Qianwei Tong, Captcha!
Edit: Samantha, Studio Radijs
Online Editor: Laura Brouwer
VFX: Ton Habraken, Swaen Nouwen, The Compound
Sound Design: Niels den Otter, Audentity Majdy
Voice-over: Willem de Bruin, Ian Alken
Motion Graphics: Astrid Niari, Nick Fatouris
O’Neill & Byborre
O’Neill has connected with Amsterdam-based textile studio BYBORRE for a limited-edition capsule that utilizes recycled materials and custom prints. We shoot the O’Neill & Byborre new collection.
Credits:
Art Director: Claudia Dader
Assistant Art Director: Astrid Niari
Photographer: Vincent Merino
Transcendental Playgrounds
An utopian visual exploration through AI of how sports could look in the liminal space between the real and the surreal, in which anything and everything can be a stadium and everyone with a body can be an athlete.
